This ad is not a joke. In fact, you can see the real thing smack dab on the LV home page right now!

Photo: Annie Leibovitz

Keith Richards, the legendary guitarist and songwriter, and founding member of The Rolling Stones, is the latest celebrity to feature in Louis Vuitton‘s advertising campaign.
..
In this latest visual, photographed by Annie Leibovitz, Keith Richards is pictured cradling his guitar in a hotel room he has transformed by draping black scarves with skull motifs over the lamps and placing a skull on a bedside table.

The tagline states simply: “Some journeys cannot be put into words. New York. 3 am. Blues in C.” [Daily Mail]