Warning! Spoiler Alert

Now, at the beginning of Season 4, which begins next Sunday, it’s a year later, and the executives of Sterling Cooper Draper Pryce go on cattle calls to woo clients. Contracts melt away. The business is precarious and copywriters stoop to publicity stunts to gin up business.

His personal life is just as altered. Betty is freshly embarked on a new marriage with Henry Francis (Christopher Stanley), an older man and an aide to Nelson Rockefeller. Henry, who has grown children from a previous marriage, promises Betty a better life — though this one comes with a scornful mother-in-law. [NYTimes.com]

Folks, it’s that time of year, and once again, New York has gone mad for AMC’s Mad Men. On Sunday night (July 25) in Times Square you can watch the world premiere of Season 4 of Mad Men with some like minded folks. Here’s what the schedule looks like:

Times Square Season Four World Premiere Screening Event

Join us in Times Square, Broadway between 46th and 47th. Watch the season four premiere on the big screen and come dressed in your swankiest attire to enter our custume contest. Free and open to the public.

7:00pm Last MAD MAN Standing Trivia
7:30pm MAD MEN Rules
8:00pm MAD MEN Costume Contest
9:00pm SEASON FOUR WORLD PREMIERE SCREENING